What are you willing to be obsessed with?

chris ruggiero blog

Not just for a year or two. It might take 10 years. 

The obsession needs to last through the bad times. The good times are easy. The bad times aren't. 

It's hard to be louder than everyone else now that everyone has a voice. So what can we do to stand out from the crowd?

Wait until they're tired of making noise and all you've got to do is show up for everyone to hear you. 

Everyone's go enthusiasm when they start. If you're not completely obsessed, it'll fade. This happens to 99% of people who start something. If you can be the 1% who keeps going you will win just by being there. 

Keep showing up. Some days it'll suck, but remember those are the most important days.